SEO Analysis & Reporting is the process of collecting raw data to better inform the optimization efforts implemented on the site for search engines. This process helps to prioritize tasks, get approval for SEO campaigns and make the best decisions to improve the overall SEO of the site, with a good SEO analysis, one can find out what aspects in the strategies work and also what obstacles are preventing it from improving in Google ranking.
SEO Analysis & Reporting is essential not only for the site to rank better on Google, but also to expand the reach of the site, drive traffic and make the company achieve its business goals.