Migration is one of the most challenging tasks for any SEO and can be done in a variety of ways, depending on the momentary situation or the resourcefulness of each SEO. It’s a process that requires a lot of planning, knowledge of techniques and thorough analysis, in order to minimize possible losses in organic search results, visits and revenue from the previous site.
In order to carry out a migration, we need to have certain accesses, such as PHPMyAdmin, which is where we export and import the database, access to the WordPress administrative panel and FTP for uploading and organizing the files. That said, when it comes to moving a site, we shouldn’t do it in a hurry, so we should take the following steps:
Another way to migrate a WordPress site is via a plugin, there are several to choose from on the internet and we’re going to talk about some of them. We can use “All-in-One WP Migration“, with this plugin, the default maximum upload file size is 512 MB. You can choose which data is “left behind” when you migrate the site: other plugins, themes, comments or images. This plugin is free but also has a paid version from US$ 59 to US$ 179. The premium package will give you a variety of additional features, such as support for cloud storage via Dropbox, OneDrive and Google Cloud Storage.
Duplicator is another of the most popular plugins, providing an all-in-one solution for backups and migrations in WordPress. This plugin ensures that migration between domains or hosts is smooth, without the site going down, even with the free version. The premium version of the plugin costs US$49 per year. The paid plan allows you to access the CPanel directly from the installer, make regular backups and provides access to a number of cloud storages, such as Dropbox, Amazon S3, Google Drive and more.
Another plugin is “BackupBuddy“, which allows you to make automatic scheduled backups: daily, weekly or monthly, depending on your needs. The plugin also offers excellent cloud storage locations for backups, including FTP, Dropbox, Rackspace Cloud and you can even send this backup data to your email. This plugin is only available as a premium, one-off payment, ranging from US$80 to US$199.
Before carrying out a migration, you need to take some precautions. Bear in mind that the site must work on the new server in the same way as it did on the old one. Any errors could damage the quality of the site. All data must be protected and not at risk of being lost. As the site will be undergoing changes, it is best that it has no traffic at the time of migration, so disable its visibility in search engines. If you migrate the site using a plugin, check that your domain is pointing to the correct host.
Today, many companies need immediate results, but the truth is that they cannot afford to implement SEO internally while leveraging with the priority of their business focus. If you still can’t handle these steps or don’t have the time to put them in place, Bringlink SEO ensures you get the brand visibility and growth you deserve.
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Migration is one of the most challenging tasks for any SEO and can be done in a variety of ways,
Building an online brand in 2023 will not be a single key to success but a combination of strategies. With