Off-Page SEO is a set of strategies developed outside the website or digital page. They aim to generate backlinks in return. This type of SEO refers to tactics that do not directly involve updating or publishing content on the site itself.
These strategies help increase the authority, trust and relevance of the domain. If the page receives a lot of visitors from direct searches for the brand name and gains several backlinks or mentions from other sites, the more authority Google will attribute to that domain in the digital marketplace.